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Jewelry Market Trends for 2015


For 2015, you know which style trends to expect, but what about the jewelry market overall?

Fashion Blurring Into Fine Jewelry

According to a report from National Jeweler, the line between fashion and fine jewelry gradually becomes less distinct.

Designers themselves have expanded into fine jewelry styles, while higher-end brands are looking to attract a fashion-forward consumer. This year, pieces that fall into either camp have been ear climbers, double-sided earrings, longer necklaces, chokers, and layered and mix-and-match looks.

A Larger Market for Mid-Range Consumers

According to the International Colored Gemstone Association, mid-range consumers are eying jewelry purchases within their budget. Mirroring this progression, figures from Euromonitor International reveal that, within the U.S., mid-tier brands have grabbed a greater share of the market since 2013 and continue to grow.

The recovering economy has certainly played a factor; as a result, “cheap” and “mall” jewelry brands have seen their profits decrease as much as 20 percent since 2006. Prior to this trend, jewelry stores tried courting wealthier customers during the recession to balance the market’s shift toward lower-end retailers. At the time, the strategy appeared to be to cut costs and raise prices to compensate for declining sales.

The most sought-after products for mid-range consumers, so far, have been branded jewelry or brand-specific items, such as charm bracelets.

More Colors

Fine jewelry frequently rests back on a color palette of red and green stones. The International Colored Gemstone Association’s report found that more pieces now feature stones in orange, yellow, mint, and pink. Some consider this aspect another area where fashion and fine jewelry have started to overlap.

Growth Through 2020

A study from McKinsey & Company found that the jewelry industry is expected to grow five to six percent per year until 2010, reaching estimated global sales of $167 billion dollars. Those that will appear to benefit the most are single-brand and online stores.

However, while the jewelry industry remains primarily local, with few brands reaching a national level, larger chains have already started to merge. What has resulted are international jewelry brands that appear poised to mirror the growth of the apparel industry over the past 20 years.

Stay on trend with rings, bracelets, necklaces, and more fine jewelry from Tiara Jewelers. Shop online or stop by our brick-and-mortar store.

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